MISSOULA CLIMBING DEPARTMENT

The climbing department at the Missoula REI composed of half-filled gondolas and false walls, long grocery-style aisle merchandising, poor product flow and ambiance.  In January 2019, I consolidated product, eliminating several gondolas, in order to create a "shop" for an full climbing experience.  Benches were added to encourage customers to sit and enjoy their time within the climbing department.  False walls were maximized full of product.  Climbing shoes were merchandised similarly to the Evolution merchandising design.  
After the first ten months of the new layout, the climbing department was up 2.48% in sales, where men's shoes were up 23.5% and women's was up 31.4%.