TIFFANY LARSEN

I am an Outdoor Industry professional who focuses on apparel/product buying and visual merchandising presentation.  In my current mountain shop, I love connecting with people: customers, coworkers, brand reps, friends.

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Apparel buying is an art and science; it is the crescendo of an optimal assortment and data analytics.  I strive to maximize sell-through rates, optimize profit margin opportunities, identify category growth potential, and adhere to realistic budget goals.  I hone in on regional competition to balance the community's market while capitalizing on fresh, new trending brands and products. 

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I spent seven years working at REI working every position possible: cashier, sales associate, floor lead, visual specialist position, retail sales manager.  I managed annual inventory counts, traveled to open new retail stores, trained and managed staff- new and veteran.  I spent two years working at the PatagoniaBend retail store with multiple positions: supervisor, social media coordinator, and visual merchandiser.

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At Outside Inc, I was a member of the Commerce Team.  I wore many hats: customer management, product and inventory management,  and product buyer.  I assisted with our social media platforms and manage projects associated with the acquisition of our former company, Cairn.

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From 2012 to 2014, I served in the Peace Corps in Paraguay. I was an environmental conservation volunteer and worked on several projects: fruit tree grafting, building brick wood-fired ovens, and planting green manures for sustainable agriculture.

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On any given day you will find me as I am in the picture above.  Big smile, outside, and loving life.  I am a passionate climber, and dabble in all other sports: mountain biking, bikepacking, climbing, nordic skiing, snowboarding, fly fishing, glamping... if it is under the sun and stars, I'll be there!